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  • Engineering Course

INFORMATION TECHNOLOGY & MARKETING

  • 1 Colleges

Information technology (IT) and its application in marketing are transforming the way businesses do business. The increased availability of information and communication capabilities is altering the links between marketing and other activities and between marketing and suppliers and customers.

ABOUT INFORMATION TECHNOLOGY & MARKETING

Information technology (IT) and its application in marketing are transforming the way businesses do business. The increased availability of information and communication capabilities is altering the links between marketing and other activities and between marketing and suppliers and customers. Marketing in today era functions in a completely different environment that necessitates significant rethinking and redirection. These shifts will be amplified as marketing IT evolves and advances from automation to transformation. There are differing perspectives on the impact of IT on marketing, with some heralding widespread adoption and usage of IT as the beginning of marketing's demise or as the greatest threat to the marketing department. Others see this as a positive development, seeing IT as the salvation of marketing. It can now assume its excellent and central position in the organization, focusing on customers and relationships. Computer technology is used in every area in today's corporate world and has become critical to business operations. Businesses cease to exist without the use of information technology and system support. When the internet or phone service is down in the workplace, we all rely on IT professionals.

Furthermore, IT and Information Services (or IS) ensure data integrity and security in the face of technological threats. In other words, without IT and IS personnel, workplaces would not be able to function. As a result, graduates in information technology & marketing are in high demand these days.

WHAT IS INFORMATION TECHNOLOGY & MARKETING?

"The application of computers and the internet to store, retrieve, send, and alter data, or information" is how information technology (or IT) is defined. The importance of information technology & marketing in any business context is evident, from small firms run by a single person to large multinational corporations. Managerial economics, financial management, database management and administration, information system management, and many other areas are included in the Information technology & marketing curriculum. The curriculum is meant to assist students in preparing for a successful career as a credentialed IT manager. This course is designed to give students a fundamental understanding of management principles and practices. In their first year of study, students will be introduced to all of the foundation subjects.

ELIGIBILITY AND CAREER IN INFORMATION TECHNOLOGY & MARKETING

Admission is required. At the 10+2 or equivalent level, a minimum of 55 per cent (relaxable for reserved category students) is required. Entrance tests based on merit are also used to determine admission. After completing the Information technology & marketing programs, job opportunities abound, with competitive pay packages. Information technology & marketing do not confine students to a single industry but rather allow them to explore a wide range of job opportunities. The acquired abilities prepare graduates for various careers outside marketing, ranging from consulting to entrepreneurial management. In any industry, information, technology, and marketing tactics play a critical role. Graduates have opportunities to work in a variety of industries, ranging from small businesses to large corporations. Aerospace, Software, Banking, Health, Media, and Education are some of the recruitment areas.

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